In the midst of COVID-19, navigating manufacturing sales can be difficult. Opportunities for traditional sales methods, such as dinner meetings, conferences, and trade shows are currently nonexistent with no plans of returning anytime soon. A recent study announced that 90 percent of sales have moved their company tactics towards online strategies, such as video conferencing and phone methods. While it can be difficult to gain trust with end-users over the phone, most believe that it is easier to connect with people digitally. Although it is unknown what sales will look like post-COVID-19, there will be changes that might require quick adaptation.
However, digital trends that have approached out of COVID-19 will certainly continue to stay relevant. With the inability to travel, the digital trend is rising and will continue to rise. B2B companies will need to adjust their sales tactics to fit the post-COVID era and adjust to the new world ahead. To support B2B companies in this process, receiving a list of manufacturing companies in Ontario from Scott’s info can assist.
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