During these especially hectic times, it’s easy to get bogged down in the day to day operations and lose sight of the importance of marketing basics. The business directories offered by Scott’s can help companies leverage marketing basics like the four P’s to connect with the right clients and show them what sets your product apart from competitors’.
The four P’s were first discussed in the 1960 book Basic Marketing: A Managerial Approach by Edmund McCarthy. They are product, price, place, and promotion. The services offered by Scott’s Info can help local Canadian businesses utilize the 4 Ps to their full advantage.
Product
Product or service refers to what your company has to offer. The key to your marketing strategy is to figure out what makes your product different from similar products on the market.
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