Corporate Database Plays An Important Role In Business Productivity

The main selling point for any new technology, management introduces into the workplace is usually that it will help increase productivity. If that were true, 21st century workplaces would be the most productive in history given the access to new technologies available annually. Of course, as corporate downsizing reduces the number of employees in many industries, what inevitably happens is that people wind up with more responsibilities – and less time to fulfill them – than ever before. That’s a huge burden of time for people who earn their living as B2B marketing professionals. It’s also one of the main reasons for marketing teams to have access to Canada’s best corporate database.

Subscribing to a corporate directory that lists over 180,000 company profiles is a major boost to productivity in any sales and marketing department. The amount of time it would have taken for a sales team to compile that kind of resource in the past would have been astronomical. Now, sales people can have instant access to an incredible amount of data on potential prospects with the click of a mouse.

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Contact:
Scott’s Directories Attn: Customer Service,
507 Lakeshore Rd. E. Suite 206-A,
Mississauga,
ON L5G 1H9
Phone: 1-844-402-2076
Email id: sales@scottsdirectories.com

Importance Of a Good Business Database

As technology changes, as business changes, as consumer habits change, so too do sales and marketing strategies. Exciting new trends in content marketing have certainly inspired marketing teams to think creatively in the way they market. One thing that hasn’t changed, however, is the need to put a laser-sharp focus on finding out more about the customers you want to target and convert into customers. For sales and marketing teams in Canada, one of the best ways to do that is to subscribe to a comprehensive Canadian business database.

Taking advantage of the data found in a Canada business database is a key strategy for sales teams that want to improve their B2B sales, whether they’re focused on trending account-based marketing techniques or any other strategy to generate leads. Finding out who the person or people responsible for B2B buying decisions within an organization is critical to both the relationship build and the eventual sale; searching a Canadian business directory database offering over 180,000 B2B company profiles and over 330,000 key contacts is one way to answer those questions. Determining the high potential prospects is not easy if you’re using antiquated methods to generate leads; conducting a search using key search terms in your business database can quickly determine your high potential prospects and lead to more focused B2B sales planning.

Read original story here…

Contact:
Scott’s Directories Attn: Customer Service,
507 Lakeshore Rd. E. Suite 206-A,
Mississauga,
ON L5G 1H9
Phone: 1-844-402-2076
Email id: sales@scottsdirectories.com

How to make the maximum use of B2B Company Lists

“To B2B, or not to B2B, that is the question.” That could have been the phrase Shakespeare used had he been a sales manager instead of a bard. However, for sales teams looking to sell their products and services to industrial and manufacturing companies, a comprehensive B2B company list would be much more useful than a good line in a soliloquy. Sales managers that understand the value of maximizing use of B2B directories are more prone to success, which is why talented B2B marketers subscribe to online directory services like Scott’s Directories.

Making a B2C company list available to your sales team is just the first step in developing strategies to grow sales of your products and services. Teaching them how to best utilize the pages and pages of content available on the directory is the important one. For example, having access to up-to-date market surveys provides your team with critical information and important data on both the market and the customers you potentially can reach with your marketing campaigns. Developing lead lists is the bane of every sales manager and sales rep no matter what the industry. However, when you’re targeting industrial and manufacturing companies across Canada, having access to a tool like a B2B directory helps sales and marketing people reduce the time it takes to generate lead lists that can actually generate sales.

Read original story here…

Contact:

Scott’s Directories Attn: Customer Service,
565 Orwell Street, Unit D,
Mississauga,
ON L5A 2W4
Phone: 1-844-402-2076
Email id: sales@scottsdirectories.com